This week, I visited Benidorm, a place that was never even close to making my travel wish list. But when you’re staying nearby and you’d like to form an actual opinion—not just repeat what others say—you kind of have to do it!
Yes, really….Benidorm.
We’re currently staying near Altea, and from where we are, Benidorm’s high-rise skyline is clearly visible on the horizon. It actually reminds me a bit of the Gold Coast in Australia which we have seen plenty of times when our kids grew up. I have taken a few photos of that skyline, and it genuinely seems to change every time we look at it—light, weather, mood—it’s always a little different.
After three weeks of watching it from afar, we finally decided to take a closer look. It was Good Friday—always a bit of a wildcard when it comes to outings. But the drive in turned out to be less hectic than expected. Honestly, we expected a slow procession of cars heading for the center, but this time, it was smooth sailing.
A Few Quick Facts About Benidorm:
- It has a population of just under 75 k.
- In summer, that number skyrockets to over 400k—possibly to levels best described as “bursting at the seams.”
- Facilities? Let’s just say, if you need it, Benidorm probably has it.
First impressions
As we approached the town, our first impression was that it looked like a typical Spanish city. You don’t immediately see the towering high-rises unless you catch a glimpse down one of the side streets. We managed to park in a covered garage quite close to the center—plenty of spaces and no stress.
From there, we strolled towards the beach, aiming to find the “old town” that several people had recommended. We wandered through a few lively streets, passed numerous shops and cafés, and eventually arrived at the beachfront. But somewhere along the way, we seemed to have missed what we thought would be a quaint, historic district.
Where is the old town?
It’s possible that we expected something similar to Altea’s old town, with cobbled lanes, flower-draped balconies, and a certain charm. What we found was more of a bustling commercial hub—restaurants, pubs, souvenir shops, and everything in between. It certainly caters to the crowds, which, judging by the numbers, it handles with ease.
And speaking of crowds… the beach was absolutely packed. It honestly reminded me of Bondi Beach in Sydney on Christmas Day which we experienced before having kids. The weather was glorious, and clearly, everyone had the same idea.
We continued exploring and discovered another bay just around the headland—again, wall-to-wall sunseekers. In between is a lovely lookout point, a mirador built on the site of what was once a castle. It offered stunning views of the coast either way and was clearly a popular photo stop.
Benidorm’s shopping streets are extensive, with a mix of local and international brands. And like Alicante, it has ‘eat streets’—entire stretches where one restaurant follows another. While exploring those, we noticed something interesting: tapas and pintxo bars were mostly filled with locals and Spanish holidaymakers, while the establishments serving fry-ups, burgers, and pizzas had a distinctly North European clientele.
Benidorm – final thoughts!
We spent a few hours in Benidorm and came away slightly surprised—and a little amused—by our experience. Would I choose to holiday there? No, not really. But oddly enough, I wouldn’t mind spending some time there under the right circumstances.
Here’s why:
- In the city center, you’re not really aware of the skyscrapers or the overcrowded beaches.
- If you find the local spots, you’re surrounded by Spanish speakers and tasty spanish food, not sunburnt tourists on a mission.
- And if you look past the obvious tourist zones, it starts to feel like a regular Spanish town—one where people live, work, and go about their day.
One thing to be clear about: we visited during Easter. I’m not sure I’d be quite as relaxed about the idea if it were peak summer.
Would I return in July or August to find out?
Let’s just say—I’m quite happy not knowing.
🧐 Handy Tip:
If you’re driving in, aim for the parking garages near the center—they’re easier and less stressful than circling endlessly in the heat.
Stay tuned.
Marijke
