This week, I visited Benidorm, a place that was never even close to making my travel wish list. But when you’re staying nearby and you’d like to form an actual opinion—not just repeat what others say—you kind of have to do it!
Yes, really….Benidorm.
The ever changing skyline of Albir, Benidorm and Altea.
We’re currently staying near Altea, and from where we are, Benidorm’s high-rise skyline is clearly visible on the horizon. It actually reminds me a bit of the Gold Coast in Australia which we have seen plenty of times when our kids grew up. I have taken a few photos of that skyline, and it genuinely seems to change every time we look at it—light, weather, mood—it’s always a little different.
After three weeks of watching it from afar, we finally decided to take a closer look. It was Good Friday—always a bit of a wildcard when it comes to outings. But the drive in turned out to be less hectic than expected. Honestly, we expected a slow procession of cars heading for the center, but this time, it was smooth sailing.
A Few Quick Facts About Benidorm:
It has a population of just under 75 k.
In summer, that number skyrockets to over 400k—possibly to levels best described as “bursting at the seams.”
Facilities? Let’s just say, if you need it, Benidorm probably has it.
First impressions
As we approached the town, our first impression was that it looked like a typical Spanish city. You don’t immediately see the towering high-rises unless you catch a glimpse down one of the side streets. We managed to park in a covered garage quite close to the center—plenty of spaces and no stress.
From there, we strolled towards the beach, aiming to find the “old town” that several people had recommended. We wandered through a few lively streets, passed numerous shops and cafés, and eventually arrived at the beachfront. But somewhere along the way, we seemed to have missed what we thought would be a quaint, historic district.
Where is the old town?
It’s possible that we expected something similar to Altea’s old town, with cobbled lanes, flower-draped balconies, and a certain charm. What we found was more of a bustling commercial hub—restaurants, pubs, souvenir shops, and everything in between. It certainly caters to the crowds, which, judging by the numbers, it handles with ease.
Peace and quiet! Not on this beach…..
And speaking of crowds… the beach was absolutely packed. It honestly reminded me of Bondi Beach in Sydney on Christmas Day which we experienced before having kids. The weather was glorious, and clearly, everyone had the same idea.
We continued exploring and discovered another bay just around the headland—again, wall-to-wall sunseekers. In between is a lovely lookout point, a mirador built on the site of what was once a castle. It offered stunning views of the coast either way and was clearly a popular photo stop.
El Mirador de Benidorm – one of the city’s landmarksLooking south towards Alicante
Benidorm’s shopping streets are extensive, with a mix of local and international brands. And like Alicante, it has ‘eat streets’—entire stretches where one restaurant follows another. While exploring those, we noticed something interesting: tapas and pintxo bars were mostly filled with locals and Spanish holidaymakers, while the establishments serving fry-ups, burgers, and pizzas had a distinctly North European clientele.
Benidorm – final thoughts!
We spent a few hours in Benidorm and came away slightly surprised—and a little amused—by our experience. Would I choose to holiday there? No, not really. But oddly enough, I wouldn’t mind spending some time there under the right circumstances.
This could entice me for another visit!!
Here’s why:
In the city center, you’re not really aware of the skyscrapers or the overcrowded beaches.
If you find the local spots, you’re surrounded by Spanish speakers and tasty spanish food, not sunburnt tourists on a mission.
And if you look past the obvious tourist zones, it starts to feel like a regular Spanish town—one where people live, work, and go about their day.
One thing to be clear about: we visited during Easter. I’m not sure I’d be quite as relaxed about the idea if it were peak summer.
Would I return in July or August to find out? Let’s just say—I’m quite happy not knowing.
🧐 Handy Tip: If you’re driving in, aim for the parking garages near the center—they’re easier and less stressful than circling endlessly in the heat.
After spending just over 2 months in Moraira, we had planned a week in London to catch up with family. We flew from Alicante and therefore stayed a night in a hotel. As a result we had the perfect excuse to explore the city, and honestly, we were far from disappointed.
The night life is lively and there is plenty of it
Alicante is home to over 350,000 people and consequently, we expected it to be busy and chaotic. As an illustration our attempt to find the parking garage felt like a mini road trip in itself due to the many one-way streets and unexpected detours.
We booked a cute hotel without reception in the centre of town. Entry was via a code and our key cards were tucked away in a security box. Minimal, yet fast and efficient!
First Impressions: Sunshine, Palms, and a Brisbane Flashback
Alicante greeted us with palm-lined promenades, wide streets, grand architecture and that irresistible Mediterranean warmth. Having lived in Brisbane for 17 years, we felt right at home. There’s something about warm coastal cities that just oozes relaxation, like they’re permanently on holiday mode.
Grand building along the Esplanade de España
First stop: the Explanada de España, Alicante’s pedestrian-friendly promenade. It’s famous for its 6.5 million marble floor tiles, arranged in such a way that they create the illusion of movement. A surrealist’s dream—or a mild dizziness-inducing experience, depending on how long you stare at the ground.
Explanada de España, the place to ‘paseo’
Lined with cafes and restaurants, this is the prime location for the beloved Spanish paseo—that traditional evening stroll where locals hang out, chat, and probably judge tourists who walk too fast. Additionally the promenade also hosts art displays, live music, and, as we discovered, some enormous Moreton Bay fig trees.
Santa Cruz, the old barrio showing off their flower pots
This old quarter of the city, the barrio de Santa Cruz, nestled at the foot of Santa Bárbara Castle, is a maze of narrow, winding streets, tiny colourful houses, and an elaborate display of potted plants. Some homes have become minor tourist attractions thanks to their impressive plant collections, with one enterprising local hoping to get donations to maintain her vibrant mini-jungle.
A Tapas Experience… Gone Slightly Wrong
Alicante is teeming with cafes, tapas bars, and charming squares where one can sit, sip, and snack for hours. Finding a spot was easy—choosing one was the real challenge but we finally settled on a well-established, traditional tapas bar.
An authentic cafe at the Mercado of Alicante
Our waiter, clearly unimpressed by yet another pair of tourists, assigned us the worst seats in the house. Meanwhile, several adorable little tables stood mysteriously “reserved”—for whom, we’ll never know, as they remained empty throughout our stay. The tapas and wine were expensive but tasty.
Alicante: Easy to Love, Easier to Explore
Alicante stretches gracefully along the waterfront and it is one of those cities where walking is the best way to explore. The city has mastered the art of urban planning. We found shady parks with huge fig trees and family-friendly playgrounds often conveniently next to cafes.
Alicante stretches out along the coast
It’s also one of the driest cities in Europe, with water shortages being a genuine concern. We spotted a desalination plant en route to the airport—modern problems, modern solutions.
Fun Facts We Picked Up Along the Way:
Alicante has a well-known university with over 25,000 students (read: a lively nightlife scene).
It’s home to the European Union Intellectual Property Office
Its airport is busier than Valencia’s – must be due to Benidorm!
You can hop on a ferry to the Balearic Islands or even Algeria.
A tram runs all the way to Benidorm, should you fancy a beach-hopping adventure.
The city bursts into fiery celebration during the Bonfires of Saint John, a traditional summer solstice festival.
Nearly 20% of Alicante’s population is foreign, meaning you’ll hear more than just Spanish on the streets.
Alicante, I’ll Be Back
Although we only had one day to explore, Alicante left its mark. The warmth, the energy, the effortless blend of history and modern life—it all just clicked.
I have a feeling this was just the beginning of a beautiful friendship.
One of the things I love about exploring new areas is discovering hidden gems—whether it’s a tucked-away restaurant, a cute little bar, or even a scenic cave perfect for a picnic. I’m sure most people have had such moments, and this time, we certainly did.
A Bar Full of Dutch Nostalgia
It all started when we were wandering through Moraira, looking for a nice beer after a day of exploring. We passed a strip of Dutch-style bars—plenty of those around here. The first one looked heaving, so we skipped it, only to return later when the others seemed dull in comparison.
We ended up in a lively Dutch bar, surrounded by locals belting out Dutch bar songs at the top of their lungs. It instantly transported me back to my twenties in the Netherlands, where such scenes were common and always fun. I told my husband that standing and singing on bar stools was part of the tradition, and sure enough, it wasn’t long before it happened!
The Journey to Maserof
An English woman at the bar told us about an inland place called Maserof, not far from Jalon. Intrigued, we set off on a 20-minute uphill drive through the Sierra Bernia mountains, passing a donkey farm along the way. Eventually, we arrived at a tiny hamlet discovering not one but three bustling restaurants side by side – Maserof, Verd i Vent and Casa Susi.
To our surprise, Maseroff had no electricity. Everything ran on generators, and they used old-fashioned notebooks for the bills—no tills, no internet, no mobile reception. You could make a reservation via WhatsApp, but the owners only responded once back home.
Elegant table setting
It was a Sunday afternoon, and all three restaurants were packed, serving set menus. The first, Maserof, was also a winery and museum. Its main door appeared locked, and it was hard to get a peek inside, though the sound of live music (obviously battery-powered) drifted out. The other two restaurants had inviting outdoor seating and the surrounding fields were filled with cars and campervans.
Discovering an Unforgettable Dining Experience
We decided to book a table at Maserof and returned a week later. The experience was something else. All guests began the afternoon in a beautiful outdoor area with sweeping views, sipping on ‘vino caliente’ (mulled wine). The menu price included home produced wine and mulled wine but not other drinks, making my zero beer and sparkling water the most expensive beverages we’d had in the region
Cooking with gaz
At a set time, the owner, Carolina—of English and Spanish descent—welcomed us and gave a fascinating tour of the museum and kitchen. The kitchen itself was remarkable, as everything was prepared by candlelight and cooked on gas. Among the antiques on display were original Alhambra wall tiles, a reminder of how different things were in Spain during the ‘60s and ‘70s.
Carolina shared how her British father, Peter Pateman, bought the 17th-century property in the ‘70s and began restoring it. Some original Roman structures remained intact. Today, it includes various rooms, accommodations with Napoleon-sized beds for overindulgent guests, and a museum filled with artifacts that really belong in a national collection.
Music, Food, and Unexpected Performances
The five-course meal was an event in itself. The cold starters had already been prepared, waiting to be served to about fifty guests. Some were regulars, while others, like us, were first-timers.
Exploring MaserofPrepping with candle light
The afternoon unfolded into a joyous celebration of food and music. Friendly young waiters, with limited English, served delicious home-cooked dishes. The entertainment included an 80-year-old flute player celebrating his birthday and Carolina herself, who stunned us all with a breathtaking version of Summertime. Every nationality in attendance was encouraged to sing a song from their home country. A Dutch group chose a traditional Sinterklaas tune, while we attempted Waltzing Matilda—only to realize we didn’t remember all the lyrics and, of course, had no way of looking them up online!
A Close Call with Cash
The experience was unforgettable, but it almost ended in a saga. My husband had neglected to ask about the price, and we barely had enough cash to cover the bill. With no internet or card payment options, there was no way to withdraw more. Unfortunately, this meant no tip for the hardworking staff—a bit of an embarrassing moment!
Discovering Maseroff was more than just a meal; it was an experience. A journey back in time, a lesson in history, and a reminder of the joy of unplugged, authentic moments. If you ever find yourself in Jalon, take the drive up the hills—you won’t regret it.
Spain is experiencing an unusual weather pattern. Over the past two weeks, we’ve had strong winds, cool temperatures, and ominous clouds, topped off with a severe weather warning. It’s a stark reminder that even in places known for sunshine, nature has its own plans. Just remember 29/10—the floods in Valencia—and you’ll understand our sense of alarm.
This isn’t our first experience with extreme weather. In Limoux, we witnessed several floods. In Brisbane, we endured a lengthy drought, only to see the Brisbane River rise nearly five meters during the 2011 floods. And in Cataluña, we house-sat during torrential rainstorms that sent water streaming through the house.
The owner’s reaction? Pure nonchalance. Her advice? Sweep the water through and go to bed. It was just part of life there. But it drove home an important point: location matters, especially when hills and water flow are involved.
River Aude – wider than ever!
The Importance of Water Flow and Hills
Everywhere we’ve looked for property so far is surrounded by hills. While picturesque, it’s essential to understand how water moves in these areas. One key lesson we’ve learned: avoid homes at the bottom of hilly streets.
Our house in Brisbane never flooded, despite being near the bottom of a slope, but we often had to sweep away water to keep it from entering the house. The garden, however, turned into a wild, raging river. The house below us? Its garage collected all the water, making it a terrible place for storage. Similarly, in Cataluña, despite being on higher ground, water still found its way toward the house from the surrounding hills.
Understanding Flood Risks Before Buying
So how do you predict what water will do in extreme weather? Are there experts who analyze these risks? We’re beginning to realize that understanding water movement is just as important as knowing about property taxes or local amenities.
The Brisbane River rising above 5 meters
Brisbane’s 2011 floods happened on a bright, sunny day. The water came from inland, and no one could stop its rise. The situation worsened because it coincided with high tide. Similarly, when Valencia flooded last year, the water’s origins weren’t immediately obvious.
Unpredictability of the Weather
Climates are shifting, and areas once considered low-risk are now vulnerable. Just last week, Brisbane was bracing for Cyclone Alfred—an anomaly for the area. Cyclones typically impact northern Queensland, but this time, the eye of the storm was heading straight for the southern coast.
It’s a sobering thought: when buying a home, you can’t assume the past will dictate the future. You need to prepare for the worst weather and factor in changing weather patterns.
Weather Lessons We’ve Learned:
Understand water flow – Hills can be beautiful, but water needs somewhere to go.
Research historical floods – If a house has flooded before, it’s likely to happen again.
Talk to locals – They often know which areas are prone to flooding.
Check drainage systems – Poor drainage can turn a mild storm into a disaster.
Climate change is real – Areas once considered safe may now be at risk.
At this stage, we don’t know exactly what kind of property we’ll end up with—flat land, a hilly plot to build on, or an existing house. But one thing is clear: we consider ourselves warned, and we’ll be paying close attention.
After two months in Moraira, Marina Alta, we set our sights further south, hoping to find a rental in or near Villajoyosa. We even had our eye on a charming old-town apartment in the heart of the city—but we missed out. And so, the search continued.
To find a rental through Facebook groups
Our first rental in Moraira came from a Facebook group, and thankfully, it turned out to be a genuine listing. So when another opportunity popped up on a different Facebook page, we were hopeful.
A guy reached out via Messenger, offering an apartment in Villajoyosa. He asked for my email to send more details and photos—not an unusual request, but in today’s world, a little caution goes a long way.
After some prompting, he sent over 10 photos and a detailed description. It all looked great. I asked for pricing, deposit details, and any additional fees. That’s when the red flag popped up—he wanted a 40% deposit upfront, nearly €600.
Colourful houses in Villa Joiosa
Something felt off. I asked for proof of a tourist license, reviews, or any official listing. Silence. No response. Suspicious, I did a reverse search for the apartment and found it listed on Airbnb—for over €100 per night—under a Dutch female owner. Classic scam.
Can you trust anyone these days? It’s hard to say.
Avoiding Rental Scams: The Banana Trick
When negotiating our Moraira rental, the owner had never rented it out before and had no tourist license. But they offered a video call to explain the situation and even lowered the deposit to ease our concerns. That gave us confidence, and thankfully, it all worked out.
A fellow renter once told me a brilliant trick: Ask the owner to take a picture standing inside the rental holding a banana. If they refuse or make excuses, run! It might sound silly, but it’s a simple way to confirm the listing is real.
No colour restrictions here…..
The Hidden World of Rental Agents
Many Facebook rental groups claim to be for homeowners and renters only, but the reality is quite different. The majority of “owners” are actually agents, cleverly disguising themselves until you decline the first property—at which point, they suddenly have plenty of options.
Meanwhile, well-known Spanish rental sites are notorious for not responding to inquiries. They live up to that reputation flawlessly. And when you do get a response, it’s often from an agent, not a direct owner. The site itself has no real control over customer service, so you’re left waiting, often indefinitely.
Key Takeaways
To find a rental in Spain is proving much harder than we hoped and we learned a few things:
Trust but verify – Always ask for proof like a tourist license, reviews, or an official listing. High deposits can be a red flag.
Use the “banana trick” – Ask the owner for a photo inside the rental holding a random object. A quick way to spot scammers!
Many “owners” are actually agents – Many Facebook listings come from agents, not direct homeowners. Be prepared for upselling.
Be flexible – The ideal house may not exist, so adjusting expectations can make the search easier.
Always different than the neighbours….
Rethinking the ‘Dream Rental’
Our vision of the ideal house in Villajoyosa is slipping away, and we’ve had to adjust our criteria. Now, we’re open to places that are less than perfect—as long as they’re available and legitimate!
With one month left to secure our next home, we remain hopeful. The ideal house might not exist exactly as we imagined, but we’ll find something that works.
